Betina Gozo is a strength and wellness strategist and creator of the SHOW UP Principles™—a philosophy that guides how to train, live, and lead with confidence, resilience, and purpose. Her work is rooted in the belief that strength training should empower you beyond the gym and into every season of life.
Betina Gozo is a Nike Global Trainer, fitness and wellness expert, and creator/author of Women’s Health Magazine's Woman's Guide to Strength Training and Human Kinetics' Women Muscle & Strength. She has led workouts worldwide—virtually and in person—through platforms like Nike Training Club, Tonal, POPSUGAR, and Apple Fitness+. As a leader in strength training, Betina’s mission is to empower people to make lasting lifestyle changes and feel their best. She also hosts Show Up With Betina and co-hosts Beyond the Routine with her husband Nic.
If you are interested in booking Betina for any broadcasting or media opportunities, please contact : betina@gb-dm.com
Betina Gozo, a Nike Global Trainer since 2013, has been featured on the Nike Training Club App, global campaigns, and serves on the Nike Programming Council as well as the Women’s Health Magazine Advisory Board. She’s known for leading impactful workouts worldwide and inspiring thousands both online and in person. After earning Women’s Health's 2017 “Next Fitness Star” title, Betina created the Woman’s Guide to Strength Training, a 12-week plan designed to empower women in weightlifting. Her expertise has also led her to work with influential women like Jessica Alba, Mindy Kaling, Melanie Liburd, and Brittany Mahomes on their training journeys.
A founding trainer of Apple Fitness+, Betina brought her personal pregnancy and postpartum journey to the platform, launching two specialized programs. She later partnered with Tonal as a guest coach, introducing a Functional Prenatal Strength Program during her third pregnancy. Beyond digital platforms, Betina travels extensively to host Women’s Only Strength Training Workshops and Strength Training Camps that connect and empower women globally.
Her most recent book, Women’s Muscle & Strength: Get Lean, Strong & Confident (Human Kinetics, 2024), furthers her mission of helping women build confidence and resilience through strength training.
Nike Global Trainer
Women’s Health Magazine Advisory Board
Eleiko Strength Coach Level I
NASM Corrective Exercise Specialist
ACE Certified Personal Trainer
Certified Functional Strength Coach by Mike Boyle
EXOS Performance Specialist
Functional Movement Systems Certified
ACE Functional Trainer Specialist
ACE Fitness Nutrition Specialist
ACE Sports Conditioning Specialist
AFPA Pre/Post Natal Fitness Specialist
MYODETOX Reset Certified
PROnatal Pre/Postnatal Performance Specialist
The SHOW UP Principles™
The SHOW UP Principles™ are a set of guiding beliefs for building strength, resilience, and confidence in the body—and carrying that strength into life, leadership, and longevity.
These are not steps. They are ways of operating.
Strength is not aesthetic—it’s infrastructure
Physical strength supports mental resilience, emotional regulation, and long-term health
Training should prepare you for life demands, not just workouts
Principle: When you build strength in the body, everything else gets easier
H — Health Is a Daily Practice
Health isn’t a phase—it’s a rhythm
Small, consistent behaviors matter more than extremes
Health should support your season, not fight it
Principle: Sustainable health beats short-term intensity every time
O — Opportunity Lives in Discomfort
Growth requires friction
Discomfort is information, not failure
Strength training becomes a safe place to practice hard things
Principle: The willingness to be uncomfortable expands what’s possible
W — Wellness Requires Systems
Motivation fades. Systems stay
Structure creates freedom and consistency
Simple routines remove decision fatigue
Principle: When wellness has structure, life has margin
U — Unshakeable Confidence
Showing up consistently strengthens trust in yourself
Belief comes from repeated proof, not just affirmation
Strength is earned through effort and consistency
Confidence fuels decision-making, leadership, and resilience
Principle: When your confidence is unshakeable, you move through life with clarity, courage, and purpose.
P — Presence Is Performance
How you show up matters
Posture, breath, and awareness affect how you lead and live
Strength is expressed in how you carry yourself through life
Principle: The strongest people move through life with intention
