About page

Hi! I'm your coach, Betina!

I'm Betina Gozo — a trainer who believes strength should make you more capable everywhere, not just stronger in the gym.

I've spent the last thirteen years teaching people how to lift — as a Nike Global Trainer, a founding trainer for Apple Fitness+, and now as Chief Strength Officer at LiftHER, the studio I co-founded in Dallas, alongside Jamie Weeks of Founders Row & Katherine Mason of Sculpthouse.

But the through-line has never been the titles. It's the belief that when you understand how to train — not just what to do, but why — everything else gets more possible. How you carry your kids. How you show up for a hard week. How you trust your own body again after it's been through something big.

That belief is why Nike and Apple brought me in to build their strength programming, why Women's Health asked me onto their advisory board, and why I wrote two books instead of one. The certifications — NASM, ACE, EXOS, Eleiko — aren't why people train with me. They're why I can tell you, with real confidence, what will actually work for your body.

Some of that work has happened in real time, in front of everyone. I built a Functional Prenatal Strength Program during my third pregnancy because I couldn't find one that treated pregnant women like athletes instead of patients.

I'm about to do all of it again — my fourth is due this October — and I'm building BGTV's next chapter the same way I've built everything else: training through it myself first, and bringing you along.

BGTV is where all of it lives. 300+ follow-along workouts, numerous programs built the same way I coach in person, and a community that's never further than your phone away.

The SHOW UP Principles™

All of that — the years, the athletes, my own pregnancies — kept teaching me the same thing: strength isn't something you either have or don't. It's built, on purpose, one principle at a time. Here's what that actually looks like inside BGTV:

The SHOW UP Principles™ are a set of guiding beliefs for building strength, resilience, and confidence in the body—and carrying that strength into life, leadership, and longevity.

These are not steps. They are ways of operating.

S — Strength Is Foundational

Strength is not aesthetic—it’s infrastructure
Physical strength supports mental resilience, emotional regulation, and long-term health
Training should prepare you for life demands, not just workouts
Principle: When you build strength in the body, everything else gets easier

H — Health Is a Daily Practice

Health isn’t a phase—it’s a rhythm
Small, consistent behaviors matter more than extremes
Health should support your season, not fight it
Principle: Sustainable health beats short-term intensity every time

O — Opportunity Lives in Discomfort

Growth requires friction
Discomfort is information, not failure
Strength training becomes a safe place to practice hard things
Principle: The willingness to be uncomfortable expands what’s possible

W — Wellness Requires Systems

Motivation fades. Systems stay
Structure creates freedom and consistency
Simple routines remove decision fatigue
Principle: When wellness has structure, life has margin

U — Unshakeable Confidence

Showing up consistently strengthens trust in yourself
Belief comes from repeated proof, not just affirmation
Strength is earned through effort and consistency
Confidence fuels decision-making, leadership, and resilience
Principle: When your confidence is unshakeable, you move through life with clarity, courage, and purpose.

P — Presence Is Performance

How you show up matters
Posture, breath, and awareness affect how you lead and live
Strength is expressed in how you carry yourself through life
Principle: The strongest people move through life with intention

Accreditations

Nike Global Trainer
Women’s Health Magazine Advisory Board
Eleiko Strength Coach Level I
NASM Corrective Exercise Specialist
ACE Certified Personal Trainer
Certified Functional Strength Coach by Mike Boyle
EXOS Performance Specialist
Functional Movement Systems Certified
ACE Functional Trainer Specialist
ACE Fitness Nutrition Specialist
ACE Sports Conditioning Specialist
AFPA Pre/Post Natal Fitness Specialist
MYODETOX Reset Certified
PROnatal Pre/Postnatal Performance Specialist